About

I have been building businesses since 2012 and software since 2018. I went the whole way from product-manager larva to head of a B2C direction at a large public retailer: five product teams, $80M+ of verified incremental revenue. I mentored 300+ early-stage startups in corporate accelerators. Now I am building Talemo — an AI-first operating system for small service businesses.

I have gone from idea to a working business more than once, and did everything along the way myself: marketing, sales, UX, business and systems analysis, code and architecture. That is why I see the links that usually get lost between teams: how a promise in an ad creative affects the architecture of the product, and the cost of running it, six months later.

Here I take AI apart from the business side: what actually changed, what can be skipped and what is worth discussing with your technical team today. I write about building software for non-technical founders and show openly how I build Talemo — with the decisions taken, the mistakes and their price.